Case Studies
Real-World Applications of Digital Watermarking
Select the case study of interest for additional information.
Media Identification & Management
Industry
Mobile Commerce Technology Provider
Solution
MediaGrid, based in Tokyo, Japan, was established in 2003 with a view to expanding the e-commerce service business by revenue-sharing model, and to commercialize a new business model used by consumers, which applies digital watermark technology. Nowadays the company is active with a focus on various mobile applications in the fields of Data Hiding, E-Commerce and other businesses by providing watermarking solutions enabling cross-media marketing and securing valuable digital contents, etc.
Industry
Digital Video Monitoring and Media Asset Management
Solution
Teletrax stores information in a broadcast picture by subtly manipulating the noise that naturally occurs in moving images without impairing the picture quality. A global network of decoders or "detectors," then captures all occurrences of this watermarked video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners.
Industry
Museum, Photography, Fine Art
Solution
With a collection that dates back more than 150 years, Alinari's challenge was to strike a balance between working with state-of-the-art technology in an ancient environment and being able to cope with the increasing technological costs to keep the archive on the cutting edge of the digital world. Digimarc® ImageBridge™ digital watermarking solution has helped Alinari to create a strong, secure and trusted network that lets customers download quality images and gives Alinari the ability — and confidence — to track and monitor the use of those images.
Industry
Stock Photography, Illustration, Motion and Fine Art
Solution
As part of its digital distribution strategy, Corbis uses Digimarc® ImageBridge™ watermarking to place imperceptible digital watermarks carrying a unique image ID into millions of the low-resolution images displayed on www.corbis.com. It also employs Digimarc® MarcSpider™ image tracking as a means to search the public Internet for its images, feeding Corbis' rights management and compliance program. Today, Corbis identifies up to 50 cases of unauthorized commercial use of Corbis images per month using Digimarc digital watermarking solutions.
Industry
Art History Photography
Solution
Saskia has built its business on the strong relationship of trust it has fostered with museums around the world. When Saskia moved their large collection of art history photographs to the Internet to better serve their customers, they had a new challenge of maintaining high-quality image protection for museum and photographer copyrights online. Saskia turned to Digimarc to provide both enhanced copyright and license compliance, and a scalable, automated solution that would fit into their existing workflow. Using Digimarc® ImageBridge™, Saskia has been able to trace image use on the Internet back to unique transaction IDs which, in turn, allows them to better track license compliance and non-compliance.
Industry
Stock Photography and Illustration
Solution
Workbookstock's success in locating infringed images is facilitated by use of Digimarc's ImageBridge technology, which dynamically watermarks images with transaction specific data. Workbookstock uses this information to identify the image, the date and time it was downloaded and who did the downloading. Once the images are marked, Digimarc's MarcSpider technology is used to track and locate the images on the Web. This image-tracking technology works by continually crawling the Web searching for digitally watermarked images, reporting results back to Workbookstock and enabling the company to identify potential copyright infringements. In the majority of cases so far, users who have infringed on the copyrights of Workbookstock contributors have received cease and desist letters; the company intends to litigate those who won't comply with the copyright laws.
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