Mobile Computing & Commerce Enabled by Digimarc
Enabling Innovative Mobile Consumer and Business Applications
While the form factor of today's Internet-ready, camera-enabled mobile phones remains small, their performance and functionality are increasing dramatically.
And, with the push by carriers and network operators to bring more bandwidth to these devices, the convenience and high utility of information on demand, anywhere and at any time is becoming increasingly available to more and more Mobile Users around the world.
Yet, while the small form factor delivers the convenience of "information in the palm of your hand," navigating to relevant online content can be challenging and even time-consuming. Mobile computing and browsing, unlike PC computing and browsing, is not yet "point-and-click" or "drag-and-drop" easy.
Digimarc's vision is to bring the same ease of use to mobile computing, browsing and commerce that users have come to expect from their broadband-based PCs. Harnessing the sensory inputs of everyday multi-media mobile handsets and Digimarc Mobile print-to-web digital watermarking technology, Digimarc is leading the paradigm shift from a "Windows" graphical user interface (GUI) to a "Consumer Content" based GUI on mobile devices around the world.
Digital watermarks are imperceptible data woven into printed images that are machine readable, offering a "seamless" and powerful means to transform the world around us into the Consumer Content GUI for mobile devices. And, brand savvy companies concerned that their brand image may be altered or encroached upon by overt technologies such as 2D matrixes and barcodes now have the means to link mobile users to content with their own branded imagery intact. At the same time, these companies can further utilize digital watermark data for a multitude of business-to-business applications, from counterfeit deterrence to casual scanning of physical shipments.
Today digital watermarks on consumer content are being read in Japan and will soon be available in Spain and Portugal, one of the mobile hotbed regions of Europe. The Digimarc-Enabled Consumer Content GUI for mobile devices are proliferating worldwide in a vast array of innovative applications brought to market by value-added services providers, marketing firms, carriers and handset manufacturers that license the Digimarc Mobile software and technology.
Global Partner Program
Digimarc Mobile partner licensees leverage Digimarc-developed technology and reference designs for mobile client applications and Digimarc pre-press workflow tools to turn printed materials into wireless launching points to compelling consumer and business content, delivered directly to users' camera phones. Read More >>
Mobile Technology
Based on Digimarc's proven digital watermarking technology, the Digimarc Mobile platform is a scalable system that can be licensed today. Read More >>
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