Digimarc Supports Nielsen Digital Media Manager Service
Digimarc IP and Development Contribute towards Solution to Better Identify, Manage and Monetize Internet-Distributed Content
Distribution and consumption of digital movies, music and TV shows has gone "non-linear" in recent years, fueled by the popularity of YouTube, MySpace, Facebook and other social networks and user generated content sites.
With media moving instantly across networks to impatient consumers who expect their media when, where and as they like it, content owners and their licensed partners are left trying to figure out answers to basic questions of copyright and monetization:
- Who owns it?
- Who controls it?
- What can be done with it?
- How is it measured?
- Who pays whom?
Leveraging the expertise, technologies, intellectual property and core competencies of The Nielsen Company and Digimarc, Nielsen is delivering a new service, Nielsen Digital Media Manager, that can scale rapidly to identify and manage TV programming (and ad content) in current and forthcoming non-linear distribution models.
Digimarc is licensing digital watermarking patents from its extensive patent portfolio to Nielsen for these new solutions and providing development support.
How does it work?
The Nielsen solution will use a combination of digital watermarking and fingerprinting to revolutionize the way media companies, peer-to-peer (P2P) and social networks, and user generated content (UGC) operators identify and manage TV programming across the Internet while giving consumers the content they want, when and
how they want it.
For more information on how Digimarc is helping support Nielsen's initiative to better identify, manage and monetize Internet-distributed content, please visit the links below:
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