In 2009, Digimarc commenced operation of two joint ventures with The Nielsen Company, TVaura and TVaura Mobile (d/b/a Media-Sync). Each operates as an affiliate of Digimarc.
TVaura
TVaura engages in transactional solutions around online copyright filtering and royalty auditing leveraging audio watermarking present in US television. These filters are serving as an entry point for more strategic monetization applications including online ad pairing.
TVaura Mobile
TVaura Mobile (Media-Sync) enhances the television viewing experience by providing interactive television applications on devices such as tablets and smartphones. Leveraging audio watermarking present in US television, end-users launch a Media-Sync-enabled application on a companion device and sync to the program being displayed.
