Introducing the next generation of the printed word.
Building on successes with the magazine industry, Digimarc® Discover’s print-to-mobile technology is being adopted by the book industry to extend and enhance reader experience with print. With Digimarc Discover, readers need only point their smartphone at an image, branded design element, or text area Digimarc ID'd with a digital watermark to be instantly connected to related online content.
The Digimarc Discover platform gives book publishers the ability to easily extend reader engagement with a full range of multi-sensory experiences:
- Printed content comes-to-life with video, photo slideshows, etc.
- Simplify the reader’s ability to share content via social media networks.
- Give readers access to additional and/or updated content.
In September 2012, MyRecipes.com, Time Inc.'s popular food and recipe website, released their first-ever cookbook "America's Favorite Food" ($24.95, 288 pages, Oxmoor House). This cookbook was truly the first of its kind in more ways than one. It was the first cookbook to incorporate Digimarc Discover technology to bridge people's love of traditional printed cookbooks with related online content, such as how-to videos, bonus recipes, shopping lists and more.
How it works
Digimarc IDs can’t be detected by the human eye, and can be embedded into all kinds of media — packaging, retail signage, circulars, catalogs, in-store audio, etc. — to create an imperceptible connection with interactive, online content. Readers can't see the digital watermarks that power a Digimarc ID, but they are easily detected by our smartphone cameras. Unlike barcodes and tags, Digimarc IDs do not occupy valuable space on the page nor do they negatively impact the layout or design aesthetics.
Examples of how the "America's Favorite Food" cookbook educated readers and highlighted enhanced content.
Digimarc Discover offers an easy way to embed and test a Digimarc ID in print or audio to facilitate mobile engagement. You can embed Digimarc IDs into print and audio content through our Digimarc® Discover ID Manager or by using the Adobe® Photoshop® plug-in. With either option, the embedding is easily integrated into your existing publishing workflow.
You can direct readers to download the free Digimarc Discover app (also available as a branded app) from the iTunes App Store or Google Play, or you can build your own custom app using our software development kit (SDK).
Experience it for yourself