Pinterest-enable your publication with Digimarc® Discover.
Introducing Digimarc's Print-to-Pin Solution
The inherent appeal of Pinterest is how simply and elegantly people can organize and share all their beautiful and interesting finds from the web. What if readers could pin images from your printed publications as easily as they pin from your website?
Digimarc Discover enables a Print-to-Pin solution where your readers can immediately re-pin images they love directly from the pages of your publication — enhancing reader engagement and providing a direct link to your Pinterest presence. With digital watermarking, your readers can pin your images and content whenever and wherever they are most inspired.
The Choice is Yours
Using Digimarc Discover technology, your publication can digitally watermark images, branded mobile response codes, or text areas to provide the direct link from print to the pinned image or pinboard on Pinterest. Only the image you decide to pin to your Pinterest page can be re-pinned by your readers; thereby, giving you complete control of the entire experience.
Publications, brands and advertisers can digitally watermark images, branded mobile response codes or text areas (examples shown below) to provide the direct link from print to the pinned image or pinboard on Pinterest. Please note, the following graphic is not digitally watermarked. Please click here for a demo sample of the Print-to-Pin solution.
The Print-to-Pin Workflow
The following showcases the workflow of a Pinterest-enabled real world success: Digitally watermarked page in House Beautiful, June 2012, Kitchen of the Month.
Simple as 1, 2, 3
With Digimarc, it's simple to Pinterest-enable your publication. After your Pinterest account is created, Digimarc recommends the following steps to ensure the best experience for you, your advertisers and your readers:
- Select which printed images will be pinnable
In your publication, choose which image or images you'd like to make pinnable and add these to the desired pinboard on your Pinterest page. After finalizing the print layout, use the Digimarc Discover Online Services Portal to embed the selected images with a unique digital watermark.
- Simply enter the corresponding Pinterest link for your pinboard or pinned image into the URL field when creating your service. The digital watermark can be linked to either. This is important since the pinned version is the first stop in the reader's Print-to-Pin experience.
- Educate readers
In each issue, make sure your readers know how to download the Digimarc Discover app or your Digimarc-enabled app (iTunes App Store/Google Play) and provide brief instructions for how to use it.
- Extend the experience
Once readers re-pin one of your images, their pin now links back to your website for additional engagement opportunities, the retailer's website for online purchase, or other specified online destination.
Get Started Today!
It's easy to Pinterest-enable your publication using the Digimarc Discover platform. Simply sign in to the Online Services Portal, digitally watermark your images and connect them to their URL on Pinterest!