Digimarc’s Print-to-PinSM Solution





Try for Yourself!

  • Open the sample magazine page below
  • Leave the PDF open onscreen or print on your inkjet or color laser printer using the best quality settings
  • Launch either the Digimarc Discover app (iTunes App Store/Google Play) or the the House Beautiful Connect app (iTunes)
  • Focus your device's camera on the page to experience Print-to-Pin℠
TRY FOR YOURSELF!
Click for the Sample Pinterest-enabled Magazine Content from House Beautiful

Solution Brief

Digimarc's Print-to-Pin℠ Solution

"We know our readers are already taking pictures of pages from our magazine and pinning them on Pinterest. Digimarc's Print-to-Pin solution is an excellent way for our readers now to share high-quality images from select editorial whenever and wherever they are inspired. We see this as an important advancement toward further deepening engagement with our readers."
- Newell Turner, Editor-in-Chief, House Beautiful (Press Release)


Pinterest-enable your publication with Digimarc® Discover.

Introducing Digimarc's Print-to-Pin Solution

The inherent appeal of Pinterest is how simply and elegantly people can organize and share all their beautiful and interesting finds from the web. What if readers could pin images from your printed publications as easily as they pin from your website?

Digimarc Discover enables a Print-to-Pin solution where your readers can immediately re-pin images they love directly from the pages of your publication — enhancing reader engagement and providing a direct link to your Pinterest presence. With digital watermarking, your readers can pin your images and content whenever and wherever they are most inspired.

The Choice is Yours

Using Digimarc Discover technology, your publication can digitally watermark images, branded mobile response codes, or text areas to provide the direct link from print to the pinned image or pinboard on Pinterest. Only the image you decide to pin to your Pinterest page can be re-pinned by your readers; thereby, giving you complete control of the entire experience.

Publications, brands and advertisers can digitally watermark images, branded mobile response codes or text areas (examples shown below) to provide the direct link from print to the pinned image or pinboard on Pinterest. Please note, the following graphic is not digitally watermarked. Please click here for a demo sample of the Print-to-Pin solution.

Three ways to Print-to-Pin

The Print-to-Pin Workflow

The following showcases the workflow of a Pinterest-enabled real world success: Digitally watermarked page in House Beautiful, June 2012, Kitchen of the Month.

Click here for a demo sample of the Print-to-Pin solution

Simple as 1, 2, 3

With Digimarc, it's simple to Pinterest-enable your publication. After your Pinterest account is created, Digimarc recommends the following steps to ensure the best experience for you, your advertisers and your readers:

  1. Select which printed images will be pinnable
    In your publication, choose which image or images you'd like to make pinnable and add these to the desired pinboard on your Pinterest page. After finalizing the print layout, use the Digimarc Discover Online Services Portal to embed the selected images with a unique digital watermark.
    • Simply enter the corresponding Pinterest link for your pinboard or pinned image into the URL field when creating your service. The digital watermark can be linked to either. This is important since the pinned version is the first stop in the reader's Print-to-Pin experience.
  2. Educate readers
    In each issue, make sure your readers know how to download the Digimarc Discover app or your Digimarc-enabled app (iTunes App Store/Google Play) and provide brief instructions for how to use it.
  3. Extend the experience
    Once readers re-pin one of your images, their pin now links back to your website for additional engagement opportunities, the retailer's website for online purchase, or other specified online destination.

Get Started Today!

It's easy to Pinterest-enable your publication using the Digimarc Discover platform. Simply sign in to the Online Services Portal, digitally watermark your images and connect them to their URL on Pinterest!