The Digimarc Discover™ Online Services Portal provides an easy, web-based service to seamlessly link print to related online content.
The Digimarc Discover Online Services Portal (OSP) is a key component of the Digimarc Discover Platform. The web-based service provides a quick and easy way for publishers, brands, agencies and others to embed digital watermarks into printed content to directly connect print with related online content. Once embedded, digital watermarks can easily be detected by mobile applications enabled by Digimarc Discover — instantly connecting consumers to the information and entertainment they want.
In November of 2011, two new tools were added to the OSP to make it even easier for customers to create print-to-mobile campaigns that drive engagement, create purchase intent and deepen brand loyalty.
Pop-up label overlay
Using this template, multiple "hot-spots" can be added to a single image, ad or article. Each hot-spot will initiate a pop-up label to appear onscreen when the user's smartphone is held over the watermarked region. Rolling over a hot-spot, consumers can select the product or item of most interest and — with one tap of the label — access specific product or related information. Watch a video demonstration of this feature.
Menu button overlay
This template enables an in-app menu of optional experiences to display on the smartphone screen when a digital watermarked image, ad or article is read. The menu allows the consumer to choose the mobile-optimized experience they want, such as:
The benefits of digital watermarking with our service
The use of digital watermarking offers a premium user experience over other technologies such as 2D barcodes or QR codes because they do not occupy valuable real estate on printed content, nor do they have a negative impact on the design or aesthetics of the layout. In publications that feature multiple items or products on the page, each image or text block can be uniquely watermarked, allowing consumers to obtain information on the specific items they are interested in. Identification of the content is extremely fast with no need for consumers to take a picture, email it off and wait for a response. Users simply launch the app and point it at the watermarked content they are interested in.
Digital watermarks are able to uniquely identify each instance of a piece of content. This allows for very granular reporting and metrics which is essential in the case of large, global campaigns using multiple publications, on multiple days, in multiple locations. Publishers and advertisers can track interaction with content and advertising in real time, enabling ongoing refinements and changes to user payoff options to increase response rates and improve the consumer's experience.
A thirty day free trial is available to everyone - no credit card required!
Create your free account and try it now!
How it works
The Online Services Portal will enable you to embed digital watermarks into your images or behind text. This can be done directly from the OSP, so there is no additional software required. Anyone can setup a free account at www.digimarc.com/portal, and once signed in, it’s easy to create a project and start embedding digital watermarks.
Tools are included for organizing projects and downloading data to track user activity associated with individual mobile links. Pricing is based on the length of time a link is in service. Rates begin at just $4.99 USD, payable by credit card or PayPal, for a link that remains in service for two weeks. There are no upfront costs or setup fees, and no long-term contracts are required. Embed digital watermarks into content in seconds, with minimal impact to workflow. The OSP is a user-friendly, self-service, affordable way to get started and experience the potential of Digimarc Discover first-hand.
To support the Online Services Portal, Digimarc has deployed a cloud-based, scalable backend routing and reporting system that resolves the signal when a watermark is detected. The system matches the URL(s) associated with specific watermarks and returns the information or experience to the handset within seconds, while capturing data for each instance of user engagement.
A thirty day free trial is available to everyone - no credit card required!
Create your free account and try it now!
Experience it for yourself