Incorporate traditional out-of-home advertising mediums into overall mobile campaigns.
Today’s consumer is bombarded with an average of 3,000 advertising messages per day. As advertising saturates the world around us, brands are finding it increasingly difficult to capture consumer attention. Advertising campaigns used to be reserved to a select mix of mediums designed to achieve the broadest reach: print, TV, radio and direct mail. Today, ads are popping up in the most unlikely of places: parking meters, airplane tray tables, bottom of public swimming pools, etc. With the goal of deepening brand loyalty and generating sales, brands are rolling out elaborate mobile campaigns that incorporate social media, online gaming and mobile apps to name a few.
Why not incorporate out-of-home advertising into the mobile marketing campaign mix?
Digimarc® Discover is uniquely suited to do just that. Digital watermarking is a perfect solution to link posters, commuter displays, and other outdoor advertisement to related online content, such as nearby store locations, buy now, and other multimedia opportunities suited for the on-the-go consumer. With Digimarc Discover, brands can track these interactions in real time to produce highly effective, measurable campaigns.
How it works
Digimarc Discover is based on digital watermarking technology. Digital watermarks are like invisible barcodes, which can be embedded into all kinds of media — posters, commuter displays, bus stop advertisements, etc. — to create an invisible hyperlink to interactive, online content. Unlike barcodes and tags, digital watermarks do not occupy valuable space nor do they negatively impact layout or design aesthetics.
Digimarc Discover offers an easy and affordable way to embed digital watermarks into posters and other forms of outdoor advertisements to facilitate mobile engagement. You can embed watermarks through our Online Services Portal or by using the Adobe® Photoshop® plug-in. With either option, the embedding is easily integrated into your existing workflow.
You can direct readers to download the free Digimarc Discover app (also available as a branded app) from the iTunes App Store or Google Play, or you can build your own custom app using our software development kit (SDK).
Experience it for yourself