Incorporate traditional out-of-home advertising mediums into overall mobile campaigns.
Today’s consumer is bombarded with an average of 3,000 advertising messages per day. As advertising saturates the world around us, brands are finding it increasingly difficult to capture consumer attention. Advertising campaigns used to be reserved to a select mix of mediums designed to achieve the broadest reach: print, TV, radio and direct mail. Today, ads are popping up in the most unlikely of places: parking meters, airplane tray tables, bottom of public swimming pools, etc. With the goal of deepening brand loyalty and generating sales, brands are rolling out elaborate mobile campaigns that incorporate social media, online gaming and mobile apps to name a few.
Why not incorporate out-of-home advertising into the mobile marketing campaign mix?
Digimarc® Discover is uniquely suited to do just that. Digital watermarking is a perfect solution to link posters, commuter displays, and other outdoor advertisement to related online content, such as nearby store locations, buy now, and other multimedia opportunities suited for the on-the-go consumer. With Digimarc Discover, brands can track these interactions in real time to produce highly effective, measurable campaigns.
How it works
Digimarc IDs can’t be detected by the human eye, and can be embedded into all kinds of media — packaging, retail signage, circulars, catalogs, in-store audio, etc. — to create an imperceptible connection with interactive, online content. Readers can't see the digital watermarks that power a Digimarc ID, but they are easily detected by our smartphone cameras. Unlike barcodes and tags, Digimarc IDs do not occupy valuable space on the page nor do they negatively impact the layout or design aesthetics.
Digimarc Discover offers an easy way to embed and test a Digimarc ID in print or audio to facilitate mobile engagement. You can embed Digimarc IDs into print and audio content through our Digimarc® Discover ID Manager or by using the Adobe® Photoshop® plug-in. With either option, the embedding is easily integrated into your existing publishing workflow.
You can direct readers to download the free Digimarc Discover app (also available as a branded app) from the iTunes App Store or Google Play, or you can build your own custom app using our software development kit (SDK).
Experience it for yourself