Drive Engagement. Create Purchase Intent. Deepen Brand Loyalty.
Packaging is a key touch point between brands and shoppers, but what if media-hungry consumers want more than the package delivers? Consider the following:
- 82% of smartphone owners use their phone in-store.
- More than half of all consumers are already using a mobile device to perform shopping-related tasks like barcode scanning, price comparison, checking product reviews, and accessing coupons and deals.*
Enhanced packaging and retail signage using digital watermarks instantly links consumers via their smartphones to product information, multimedia content, in-store offers and more. The Digimarc Discover platform gives brands the tools to build brand awareness and loyalty, differentiate products on the shelf and instantly engage customers at the point-of- purchase.
How it works
Digimarc Discover is based on digital watermarking technology. Digital watermarks are like invisible barcodes, which can be embedded into all kinds of media — packaging, retail signage, advertisements, etc. — to create an invisible hyperlink to interactive, online content. Consumers encountering a digitally watermarked package, for example, can use their smartphone to access a listing of compatible products or download an in-store coupon. Unlike barcodes and tags, digital watermarks do not occupy valuable space nor do they negatively impact layout or design aesthetics.
Digimarc Discover offers an easy and affordable way to embed digital watermarks into articles, photos, features and ads to facilitate mobile engagement. You can embed watermarks through our Online Services Portal or by using the Adobe® Photoshop® plug-in. With either option, the embedding is easily integrated into your existing publishing workflow.
You can direct readers to download the free Digimarc Discover app (also available as a branded app) from the iTunes App Store or Google Play, or you can build your own custom app using our software development kit (SDK).
Experience it for yourself
*Google study, “Global Perspectives: The Smartphone User & the Mobile Marketer,” 16 June 2011; “A Mobile Shopper Research Study,” Leo Burnett & Arc Worldwide, 2011.