May 2012
As part of its print magazine makeover, Brides magazine says "I do" to Digimarc® Discover. Working with Nellymoser, the magazine introduced a "We Love It!" companion mobile app and sprinkled 36 "We Love It!"-branded mobile response codes (MRCs) throughout the publication. Using the app, readers scan the digitally watermarked MRCs to access additional online content.