December 2011
Lucky, the award-winning shopping and style magazine, leverages Digimarc® Discover to engage readers with direct print-to-mobile experiences. The magazine started using digital watermarking technology in conjunction with its launch of the Lucky Shopper mobile app in its November 2011 issue. In December 2011, Lucky became the first national magazine to watermark an advertisement with a Burt's Bees full-page ad.