Digital Watermarks in Magazines:
2013 Traction Report
This year’s traction report finds continued growth in the number of U.S. magazine titles using Digimarc® Discover to drive mobile engagement from print. Each category tracked continues to show positive trends between Digimarc’s digital watermarking technology and today’s magazine publishers.
Following on the success of 2012, the 2013 report reveals fast-rising growth of digital watermarks in the publishing industry. Consumers are scanning magazine editorial and advertising to get recipes, enter sweepstakes, buy now and more!