Once retailers have consumers using mobile wallets on their phones all efforts will be focused on exploiting new marketing capabilities. If consumers can transact instantly, companies will attempt to capitalize by tying online commerce and promotions into traditional commerce and marketing. Businesses can now embed additional complementary online information/marketing in traditional advertising and environments to expand a consumer’s purchasing options. One way to do this is with digital watermarking technologies and one of the leaders in the space is Digimarc (DMRC).
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