For many publishers, the lessons learned over the past year from being an early adopter of mobile apps were payment enough. But now, apps need to come into their own as revenue-generators. In this Webinar, publishers from a variety of different industry sectors will share how they are going beyond the hype to drive dollars for themselves and their clients, often integrating apps with more traditional channels like print to do so. Learn how advertising, e-commerce and subscription sales are starting to put apps on the fast track.
This is a Folio webinar sponsored in part by Digimarc.