Digimarc Technology in the News

Australian Publisher Takes on Image ID Response System, First in Its Market with Digimarc Discoverâ„¢

by OakTree Digital | Apr 09, 2011

The independent publisher of a magazine for supercar enthusiasts will be the first in Australia to take up an image-based response code technology which enables smartphone users to interact with advertisers.

The 60,000-circulation bimonthly 'V8X Magazine' is using US-developed Digimarc Discover to deliver a range of rich media experiences to readers from next month. Users download an iTunes or Android Market application to access enhanced advertising content including video, competitions, games and links to specialised apps related to advertisers' products.

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