House Beautiful is keeping up with its tech-savvy readers and engaging them with digital watermarks that bring a static page to a new dimension.
The digital watermarks first appeared this summer and will show up at least five times throughout House Beautiful's October issue. Smartphone users can scan the digital watermarks using the Digimarc Discover app to launch videos and other content.
"Most QR codes look like digital barnacles on the pages of a magazine," said Newell Turner, editor in chief of House Beautiful, New York. "They disrupt, some would even say destroy, the visual experience of the printed page."
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