From USA Today:

Advertisers are fixated this week on the Super Bowl. But marketers at DirecTV are looking past the Big Game and are focused instead on making a splash in Sports Illustrated's annual swimsuit issue.

The satellite TV company is teaming with SI on a free Android or iOS app that will let folks who hold their phones over pictures of the swimsuit models watch videos of the pictured model's shoot.

DirecTV said they took the idea to SI, where the app was designed, developed and produced using "digital watermarking" technology from Digimarc.

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