From Mobile Marketing Daily:

The full media court press that is the Valentine's Day drop of Sports Illustrated’s legendary swimsuit issue has had mobile extensions for years. Calendar apps, model apps, enhanced magazine editions — all have been in the portfolio of digital releases.

This year SI introduces a new way to leverage mobile interactions with print. A dedicated Swimsuit Viewer app for iOS and Android recognizes models in the magazine and serves up additional content. Employing Digimarc watermarking technology, the app uses the device camera on select pages to trigger 19 relevant videos in the app.

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