From Bank Technology News:
U.S. Bank's corporate reports are getting an added dimension, literally. Staff will be able to use digital watermark technology and a smartphone app to access portions of the bank’s corporate reports as dynamic, visual content that could eventually turn static reports into a multimedia experience that can change over time.
U.S. Bank’s corporate reports are getting an added dimension, literally. Staff will be able to use digital watermark technology and a smartphone app to access portions of the bank’s corporate reports as dynamic, visual content that could eventually turn static reports into a multimedia experience that can change over time.
The Minneapolis-based U.S. Bank (USB), which has $340 billion in assets, has partnered with Digimarc Discover Online Services Portal to create the digital watermarks, which are inserted in the bank’s 2011 annual report and corporate citizenship report. "The watermark causes the web browser or the app to take action, it can take you to a picture or a video," Venturo says.
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