From GeekWire:

The new issue of House Beautiful, hitting store shelves today, is being billed as the first Pinterest-enabled print magazine — allowing readers to scan the first page of the “Kitchen of the Month” feature with a smartphone app to connect to a Pinterest pinboard preloaded with pictures that they can share on the growing social network.

It uses technology from Digimarc Corp., the Beaverton, Ore.-based company that specializes in digital watermarking. The company, which developed its digital watermarking technology to prevent bank notes from being counterfeited, is aiming to expand further into the print publishing sector by providing an alternative to QR Codes and Microsoft Tags for magazines.

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