From Mobile Marketing Daily:
When the newly redesigned issue of ad industry chronicle Ad Age hits desks this morning it will come with mobile enhancements. The longtime marketing industry weekly works in tandem with a new Ad Age Interact app that scans select articles from the print pages and shares their digital versions immediately via email, Facebook, LinkedIn or Twitter. The mobile encoding uses Digimarc watermark technology, and the reader is cued to an article’s share-ability by an icon on the page.
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