About Digital Watermarking

Learn how a digital watermark works. Imperceptible to human senses, Digimarc’s digital watermarking technology allows users to embed digital information into audio, images, video and printed materials in a way that is persistent, imperceptible and easily detected by computers and digital devices.

Start with a Digimarc® ID

Embedded into print, audio or packaging, a Digimarc® ID contains our digital watermarking technology, which triggers branded experiences on mobile devices and scanners. Imperceptible to humans, digital watermarks bring a wealth of new benefits to retailers, brands and customers throughout the shopper’s journey.

What Can I Digitally Watermark?

Start with a Digimarc IDStart with a Digimarc ID

Make ALL of your media interactive with Digimarc

  • A cooking magazine supports its readers’ culinary passions with an online recipe library.
  • A radio commercial connects its listeners to a sweepstakes entry form online.
  • A TV program enhances its viewers’ experience with actor interviews and behind-the-scene footage.

What do these examples have in common? In each instance, Digimarc-enabled content allows retailers and brands to give their consumers richer experiences and more purchasing opportunities.

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Win the fight against piracy and copyright infringement

  • An author protects his copyright from pirates.
  • A photographer discovers that her work has been used without her consent.
  • A publishing house protects its revenue by confronting a filesharing site.

Just a few examples of how Digimarc Guardian leads the market in anti-piracy protection for publishers and content creators.

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Digital watermarking enables a variety of applications:

Authenticate Content and Objects

Verify that content is genuine, from an authorized source, and confirm that it has not been altered or falsified.

Complement existing security strategies

Add another layer of security to encrypted content in order to protect your assets and help identify the source of leaks.

Monitor broadcasts and internet distribution

Confirm specified content airs in a given market, at a specific time, and in its entirety. License compliance, advertising clearance verification, and detection of unauthorized use is also possible.

Manage digital rights

Connect content outside Digital Rights Management (DRM) systems back to usage rules, billing information, and other critical metadata.

Deter counterfeiting and piracy

Attach ownership information, usage rights and copy/play control instructions to owned content.

Ensure document security

Identify important records and banknotes by adding an invisible layer of protection against unauthorized alterations or reproduction.