Digimarc in the News

Arkansas Online | Robbie Neiswanger Oct 23, 2016

UA's McMillon Lab Fosters Innovation

by Oct 23, 2016

FAYETTEVILLE -- The shopping cart of the future has found a temporary home in a former convenience store attached to a parking garage at the University of Arkansas.

Dash, an automated shopping cart, is a long way from home after being created by New Jersey-based Five Elements Robotics. But the company's first prototype has been placed in the eager hands of the McMillon Family Retail Innovation and Technology Lab, where Arkansas students plan to conduct tests with the robotic cart and offer feedback for the company over the next several months.

"The students are going to basically hack it," said interim director Clint Johnson, who joined the University of Arkansas staff earlier this summer. "They'll develop new functionalities, test it out on campus, test it with millennials and identify new user experiences."

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