- Collaboration results in a cost effective, highly scalable, IoT-enabled platform for smart products via packaging, in-store signage, and displays
- Brings new levels of real-time intelligent interactivity to billions of paper based consumer packages globally
NORCROSS, Ga., January 12, 2017 (GLOBE NEWSWIRE) – WestRock Company (NYSE: WRK) today unveiled a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billons of WestRock packages, in-store signs and displays produced annually.
WestRock’s Connected Packaging Solutions, developed through a collaboration between WestRock, EVRYTHNG and Digimarc, will be demonstrated in Digimarc’s booth (#4402) at the National Retail Federation’s (NRF) Annual Convention & EXPO, nicknamed "Retail's BIG Show”.
As part of this smart packaging collaboration for paper-based consumer packaged goods (CPG) products, WestRock, a leading provider of differentiated paper and packaging solutions, will print Digimarc Barcodes that can be scanned by smartphones, point
of sale scanners, and other machine vision devices. Digimarc Barcodes are essentially invisible barcodes repeated across the entire surface of packages and other media. These ‘digital triggers’ are integrated with the EVRYTHNG market-leading
IoT Platform, giving each physical package a unique Active Digital Identity (ADI) and data profile in the cloud.
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