Digimarc in the News

M & E Journal | Tony Rodriguez Jan 13, 2017

You Play It, You Pay For It

by Jan 13, 2017

It is currently estimated that more than 75 percent of production music is not accounted for. How do you ensure background music and sample library rights holders can verify appropriate royalty accountings? How do you do this without disrupting the producer’s process nor compromising the consumer experience? The answer is through digital identification technology. There is a need to create and implement future-proof systems that leverage content intelligence and metadata for production music royalty verification. Content intelligence and digital identification create new efficiencies and process automation so that content production companies can ensure artists, fans and copyright holders are all satisfied.

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