Digimarc in the News

Ad Age | Kate Kaye Jan 23, 2017

Packaging Deals Bring Internet of Things to Crackers, Hairspray and Tomato Paste

by Jan 23, 2017

This month international packaging firm WestRock Company announced a deal with digital barcode provider Digimarc and internet-of-things data platform Evrythng that will help WestRock integrate digital signals across boxes of crackers, labels for sliced deli cheeses and all sorts of paper-based packaging. It was the third such recent deal between some of the world's largest packaging firms and Evrythng, whose system produces and tracks digitized identifiers for products.

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