AIPIA, the Active & Intelligent Packaging Industry Association has announced two new appointments to its Advisory Board which, says Executive Director Eef de Ferrante, will help the Association to explore fresh opportunities in the USA as well as cementing the close links with Brand Owners.
Larry Logan, Senior Marketing & Brand Executive at US-based Digimarc, a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects, including Packaging. At the recent AIPIA Congress he gave one of the keynote addresses on Winning Customer Loyalty Through Digitally Empowered Packaging. Larry joins the board , in particular, to help the Association develop more presence in the USA.
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