Digimarc in the News

Packaging World | Joanne Hunter Mar 29, 2017

Tap Into Power

by Mar 29, 2017

Digimarc makes a break with the past and integrates the barcode imperceptibly into the graphic design so it covers the whole packaging surface. This improves efficiency “dramatically” at checkouts and allows brands to communicate with customers, says Javier Gonzalez, Senior Director of International Business at Digimarc, headquartered in Oregon, USA. “The connected package is the touch-point between brand and customer,” he adds.

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