Digimarc in the News

eMarketer | Apr 27, 2017

Brands Recognize Realities of the Customer Journey

by Apr 27, 2017

The store experience is a significant focus for retailers, which are looking to leverage digital tools and technologies to make in-store shopping more personalized and relevant, according to eMarketer’s new report, “Customer Experience 2017: The Journey Toward Customer-Centricity Continues”.

In December 2016, Digimarc and Planet Retail found that 44.0% of retail executives in Germany, Japan, the UK and the US said improving in-store experiences was a strategic priority for the next year, making it the most common such priority.

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Germany  |  Japan