Digimarc focuses on making product info available to consumers through mobile devices. It believes Apple should make ARKit better at identifying and reacting appropriately to external objects.
They see these solutions enabling us to, for example, point our iPhone at a medicine to get dosage information, or at a food item on a supermarket shelf in order to take a look at the ingredients at a size we can read.
“The real value is empowering the Apple user to discover the world around them, by providing a wealth of actionable information,” wrote company CTO, Tony Rodriguez.
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