Digimarc in the News

Forbes | Daniel Newman Jan 16, 2020

NRF 2020: 6 Trends Are Driving Big Retail

by Jan 16, 2020

I also saw a plethora of new “scan” applications that could run on mobile devices that had augmented reality layers for inventory count and order management. Digimarc caught my eye with its digital watermark technology that enabled consumer product boxes to have a unique watermark that replaces the UPC but is completely traceable. Using a mobile device, each unit could be scanned, and this could also work on the pages of a catalog or flyer; bringing the shopping experience from the home to the store and vice versa.

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