Digimarc in the News

Packaging Insights | Joshua Poole Mar 24, 2020

Top Packaging Trends 2020: Communicating “The Language of Environmental Sustainability”

by Mar 24, 2020

“Equally, IoP technologies are paving the way for a digitally-enhanced future for recycling. Most notably, several of the world’s largest brands, including PepsiCo, Nestlé and P&G, have spent the last two years collaborating with Digimarc, the company that developed an invisible barcode technology that enables enhanced sorting of different types of packaging components at recycling facilities. Fortune 500 packaging supplier Berry recently announced that it will begin manufacturing plastic packaging containing Digimarc Barcodes as a collaborator in the new recycling initiative, HolyGrail 2.0.”

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