Digimarc in the News

EPPM | Mar 27, 2020

Packaging done properly

by Mar 27, 2020

Digital watermarks are one such solution. The Holy Grail project was developed to hide the watermark and make it work on all packaging surfaces. “Together with Digimarc,” Lorenz continued, “we have developed a digital watermark on a PET tray [with] 100 per cent detection. The complaint was that it doesn’t look nice – so we hid the watermark behind the logo and, all of a sudden, the tray was decorative and readable to sorting machines.”

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