According to a study from Digimarc Corp., the Beaverton, Ore.-based creator of the Digimarc Platform for digital identification and detection, for manufacturers that monitor label accuracy, 80% will report a problem from mislabeled products on their primary production line, and 67% still use manual inspection methods.
“Manufacturing quality requirements are becoming more challenging as speed of production and complexity of product lines increase,” says Bruce Davis, chief executive officer, Digimarc. “No reads and misreads of label matches on packaging can be very costly. The list of benefits of package enhancement for consumer brands continues to grow, providing further impetus for adoption.”
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