Digimarc in the News

Buzz Digital Marketing | Sebastian Reisig May 27, 2020

Quality Assurance and Sustainability Go Hand in Hand More Than Ever

by May 27, 2020

“Another example are the Digimarc barcodes that are being used increasingly in the field of manufacturing packaging. In contrast to the previous one- and two-dimensional barcodes, the Digimarcs are components of the packaging design and thus are not immediately discernable to the human eye. They are usually integrated into the artwork on the packaging in several places. Digimarcs can be read from practically any angle and at the highest machine speeds. They also make it possible to automatically sort plastic packaging from recycling companies’ sorting units and send it directly to the recycling stage.

Digimarcs also create new challenges for quality assurance. BST eltromat is tackling these challenges with its iPQ-View for digital web monitoring and iPQ-Check for 100% inspection. Both solutions are modules of BST eltromat’s iPQ-Center, which includes four seamlessly integrated high-end modules for quality control and management in web printing, and whose functionality covers virtually all of the market’s current requirements.”

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