Digimarc in the News

MacDermid Graphic Solutions | Jul 06, 2020

MacDermid Graphics Solutions Partners with Digimarc

by Jul 06, 2020

(Atlanta, GA USA) – July 6, 2020 – MacDermid Graphics Solutions announces a strategic partnership with the Digimarc Corporation (NASDAQ: DMRC) to expand the application of Digimarc for packaging in the global flexographic printing market. MacDermid is delighted to be the first flexographic plate manufacturer to partner with Digimarc.

MacDermid’s world-class products and technical support enable printers to deliver the highest print quality to meet the demands of brand owners. MacDermid’s vast expertise in flexographic printing, combined with the Digimarc Platform, provides brand owners with increased product traceability throughout the supply chain. Additionally, brands can heighten the consumer’s pre-purchase and post-purchase experiences through interactive and dynamic data embedded in the packaging designs.

 “MacDermid has a long, rich history of introducing new technology and innovation to the market. Our partnership with Digimarc proves our dedication to advancing flexographic printing and our mission to be one of the most innovative companies driving the industry to new heights,” stated Brad Wills, Senior Vice President and Global General Manager of MacDermid Graphics Solutions.

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