The ongoing COVID-19 pandemic has turned retail on its head, disrupting long-established operating models and forcing retailers to react to a changing marketplace at unprecedented speeds. One of the biggest immediate changes the worldwide health crisis ushered in was a meteoric rise in digital retailing.
E-commerce has experienced steady growth over the past few decades, and the pandemic has only accelerated that evolution. However, many retailers were built from the ground up with an in-store focus and are ill-equipped to handle a digital-first, direct-to-consumer market. As such many retailers are scrambling to reimagine and reequip their supply chains to meet rising e-commerce demand.
RIS spoke with Digimarc’s VP of marketing, Heidi Dethloff to shed some light on the current state of the retail supply chain and the technology retailers should be exploring to stay ahead of the curve.
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