Digimarc in the News

Flexible Packaging | Sep 02, 2020

Flexible Packaging Wins at 2020 German Packaging Awards

by Sep 02, 2020

Wipak's first-ever award in the competition for sustainable packaging was concept for Green Haven vegetarian sausages, which was intended to balance recyclability with high levels of protection and production efficiency.

“The newly developed vacuum packaging is composed of two adhesive-free, unprinted PE films, forming a mono-material,” says Susan Janssen, sustainability manager at Wipak. “By integrating the Digimarc Barcode, quick scanning with any smart device is made possible. This not only enables customers to lookup product ingredients and nutritional data, but could be used by recycling centres at the end of the product lifecycle too, as part of the sorting process.”

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Germany  |  Japan