Digimarc in the News

Consumer Brands Association | Meghan Stasz Oct 08, 2020

The Waste Industry’s Perspective on Recycling

by Oct 08, 2020

David Biderman, executive director and CEO for the Solid Waste Association of North America (SWANA); Larry Logan, chief evangelist for Digimarc Corporation; and Susan Robinson, senior director of sustainability and policy for Waste Management, joined the RLC for a robust and frank conversation about America’s recycling problem.

Logan kicked things off, sharing Digimarc’s work to advance recycling technology and traceability around the world. The company has created the “digital watermark,” a barcode that enables any object or media to be identified to reduce food waste, lessen manufacturing errors, protect the authenticity and security of products, reduce plastic waste, promote consumer engagement and more.

“We’re creating a digital identity inside packaging that has utilization throughout the entire packaging journey,” Logan said.

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