But QR codes alone are not the only solution. Oregon-based Digimarc DMRC provides watermarking technology that can be incorporated into product packaging or labeling along with serialization. In cooperation with packaging giant WestRock WRK, Digimarc’s watermarking technology is being used in combination with unique QR codes and digital identities in the cloud to provide multilayered brand protection. The combination of identifiers on physical products and algorithmic intelligence in the cloud makes for a strong means of tracking and authentication that can be scaled across any kind of packaged or printed items.
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