Digimarc in the News

Retail Council of Canada | May 11, 2021

How invisible barcodes can lead to visible improvements in recycling

by May 11, 2021

In order to support the transition to a circular economy, more and more companies are setting sustainability goals and re-evaluating packaging portfolios to identify opportunities for reduction, reuse and recycling. When going through this process, it’s important to recognize that there are barriers to improving recycling outcomes, including outdated technology at material recycling facilities (MRFs) and consumer confusion or “wishful recycling” which can result in the wrong materials ending up in the recycling stream.

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