Digimarc in the News

Retail Touch Points | Jul 20, 2021

Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

by Jul 20, 2021

WestRock, a provider of retail packaging and merchandising solutions, is working with a fleet of partners, including Digimarc, Intel and VSBLTY, to craft an ecosystem to support this new vision for the store. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

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