Digimarc Corporation has entered the next phase of the Digital Watermarks Initiative, HolyGrail 2.0, the company announced Sept. 7. AIM, the European Brands Association, and the Alliance to End Plastic Waste—the drivers behind HolyGrail 2.0—have joined forces with the City of Copenhagen to start semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of plastic packaging.
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