The coding market has numerous suppliers, many of which have developed technologies to differentiate their solutions for tracking goods. For example, Oregon-headquartered Digimarc offers printed codes that carry more information than traditional barcodes. Described as “virtually imperceptible to the naked eye,” the Digimarc Barcode is used on alcoholic drinks, pharmaceuticals, tobacco, and apparel. Over 18 million Digimarc encoded images have been identified by customers since 2017, it reports.
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