Digimarc in the News

Forbes | Jane Hanson May 25, 2022

Brands Are Now Communicating To Consumers About Sustainability Through QR Codes – Here’s How

by May 25, 2022

92 million tons of clothes-related waste are discarded each year. To put that in perspective, that’s the equivalent of a garbage truck full of clothing being sent to a landfill every second.

The good news is this excessive waste has driven innovation in ways that not only benefit our planet but that also provide a more transparent and personalized way for brands to communicate with consumers. And a few trailblazing companies are leading the charge.

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Germany  |  Japan