Digimarc in the News

Packaging Europe | Hannah Cole Jun 09, 2022

New research from Digimarc points to consumer demand for digital traceability solutions

by Jun 09, 2022

New research from Digimarc Corporation has found that being able to verify the authenticity of a product is important to over 70% of consumers, with almost two-thirds saying that transparency into how and where a product is made is a key part of their purchasing decision. The research points to opportunities for brands to use traceability solutions like QR codes to build consumer confidence.

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