Digimarc Recycling News & Events

Packaging Europe | May 29, 2019

Pioneering sorting technology: HolyGrail project moves towards a circular economy

by Josh Soldan | May 29, 2019

The pioneering project HolyGrail, led by Procter & Gamble and facilitated by the Ellen MacArthur Foundation, officially closed on May 23rd. This follows three years of innovation in the improvement of post-consumer recycling using chemical tracers and digital watermarks, with the aim of moving closer to a circular economy. A previously-unpublished Executive Summary, outlining the objectives and outcomes of the project, can be viewed here.

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