Digimarc Recycling News & Events

Packaging Europe | Sep 26, 2019

HolyGrail Project wins top prize at Sustainability Awards 2019

by Josh Soldan | Sep 26, 2019

The pioneering HolyGrail project, led by Procter & Gamble and facilitated by the Ellen MacArthur Foundation, has been announced as the overall winner of the Sustainability Awards 2019. It also scooped up the ‘Driving the Circular Economy’ award.

The project is a result of three years of innovation in the improvement of post-consumer recycling using chemical tracers and digital watermarks, with the aim of moving closer to a circular economy.

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