The pioneering HolyGrail project, led by Procter & Gamble and facilitated by the Ellen MacArthur Foundation, has been announced as the overall winner of the Sustainability Awards 2019. It also scooped up the ‘Driving the Circular Economy’ award.
The project is a result of three years of innovation in the improvement of post-consumer recycling using chemical tracers and digital watermarks, with the aim of moving closer to a circular economy.
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