Digimarc Recycling News & Events

Business Wire | Oct 18, 2019

Berry Global and Digimarc to Promote Innovation in Recycling with HolyGrail 2.0 Initiative

by Josh Soldan | Oct 18, 2019

EVANSVILLE, Ind.--(BUSINESS WIRE)--Berry Global Group, Inc. (NYSE: BERY) is pleased to announce its participation in the new recycling initiative, HolyGrail 2.0. The outcome of its predecessor, the Pioneer Project HolyGrail, led by Gian De Belder at Proctor & Gamble, was the identification of digital watermarking (specifically, Digimarc Barcode) as a promising technique to “tag” plastic substrates or print materials (shrink sleeve, IML label, or paper label) with an identity that could include attributes such as plastic type, product manufacturer, product SKU, food or non-food usage, and composition of multi-layer foils. Digimarc Barcode can be added to the printed label/sleeve artwork and/or embossed into the plastic itself.

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