Digimarc Recycling News & Events

Packaging Insights | Oct 23, 2019

Recycling HolyGrail 2.0: Berry to manufacture Digimarc Barcodes for plastic hyper-sorting

by Josh Soldan | Oct 23, 2019

23 Oct 2019 --- Fortune 500 global plastic manufacturer Berry has announced that it will begin manufacturing plastic packaging containing Digimarc Barcodes as a collaborator in the new recycling initiative, HolyGrail 2.0. The outcome of its predecessor, the Pioneer Project HolyGrail, led by Gian De Belder at Procter & Gamble, was the identification of digital watermarking, specifically, Digimarc Barcode. Digital watermarking is a promising technique to “tag” plastic substrates or print materials, including shrink sleeve, IML label, or paper label with an identity that could include attributes such as plastic type, product manufacturer, product SKU, food or non-food usage and composition of multi-layer foils.

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